About OnStride™

We're not disrupting the equestrian world. We're elevating it.

OnStride™ is building the platform for everything horses, starting with the operation at the heart of it all: the barn.

Our story

It started in the barn aisle.

Walk into almost any barn in America and the whole operation lives on a whiteboard, a binder, and one person's memory. Feed changes get texted. Vet visits live on sticky notes. Invoices go out late, if they go out at all. Not because barns don't care. Because nothing was ever built for them.

Gal Landsberg started riding at three years old and never stopped. He earned his way through the sport as a working student and learned what real hard work looks like. Years in the barn showed him the operation from both sides: the staff racing to keep up, and the clients wondering how their horses were doing.

At seventeen, years of barn work finally led to a horse of his own. He spent a year and a half training him. Then came the hardest decision of his life: he sold that horse to start OnStride™.

The reason was simple. In an industry with this much heart and this much money, horses were still being cared for on pen and paper. Every barn ran on scattered notes and memory, with no single source of truth. Too much fell through the cracks. Someone had to build the system the barn deserves.

“This company is for the horses.”
Gal LandsbergFounder & CEO
Where this is going

The #1 platform for everything horses.

The barn is only the beginning.

01Run the barn

One clean system for horses, staff, boarders, scheduling, and billing. This is OnStride™ today.

02Connect the industry

Trainers, vets, farriers, and owners working from one shared record instead of a dozen group texts.

03Elevate the standard

When nothing falls through the cracks, horses get better care. That is the entire point.

The team

Built by horsemen, in Tampa, Florida.

A small team that has lived the barn from both sides of the aisle.

Gal Landsberg
Gal LandsbergFounder & CEO

Riding since age three. Working student turned founder. Sold his own horse to build OnStride™.

Burke Sullivan
Burke SullivanLead Developer

Takes Gal's vision for the barn and turns it into software horsemen actually want to use.

Our standard

What we hold ourselves to.

Horsemen first

We build for the people in the barn at six in the morning, not for a pitch deck.

One source of truth

Every answer about every horse lives in one place the whole barn can trust.

Craft over noise

Quiet, considered software. Nothing flashy. Everything earns its place.

For the horses

Organized barns give better care. That is the standard we answer to.

See what your barn looks like on OnStride™.

A 30-minute walkthrough, tailored to your operation.

Book a Demo