We're not disrupting the equestrian world. We're elevating it.
OnStride™ is building the platform for everything horses, starting with the operation at the heart of it all: the barn.
It started in the barn aisle.
Walk into almost any barn in America and the whole operation lives on a whiteboard, a binder, and one person's memory. Feed changes get texted. Vet visits live on sticky notes. Invoices go out late, if they go out at all. Not because barns don't care. Because nothing was ever built for them.
Gal Landsberg started riding at three years old and never stopped. He earned his way through the sport as a working student and learned what real hard work looks like. Years in the barn showed him the operation from both sides: the staff racing to keep up, and the clients wondering how their horses were doing.
At seventeen, years of barn work finally led to a horse of his own. He spent a year and a half training him. Then came the hardest decision of his life: he sold that horse to start OnStride™.
The reason was simple. In an industry with this much heart and this much money, horses were still being cared for on pen and paper. Every barn ran on scattered notes and memory, with no single source of truth. Too much fell through the cracks. Someone had to build the system the barn deserves.
“This company is for the horses.”
Built by horsemen, in Tampa, Florida.
A small team that has lived the barn from both sides of the aisle.
What we hold ourselves to.
We build for the people in the barn at six in the morning, not for a pitch deck.
Every answer about every horse lives in one place the whole barn can trust.
Quiet, considered software. Nothing flashy. Everything earns its place.
Organized barns give better care. That is the standard we answer to.
See what your barn looks like on OnStride™.
A 30-minute walkthrough, tailored to your operation.
Book a Demo

